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Reach out via email: halowa.design@gmail.com
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Typography
Primary Color
Light Color
Dark Color
#E5CAFF
#481A73
#9837F1
Style Guide
Aa
Font
Inter
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Inter
Semibold
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Inter
Bold
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Inter
Medium
Aa
Inter
Regular
Other Screens
High Fidelity Screen
Listing Page
❌ Need to go to different sites to find a tour. Users are forced to browse several sites to find and compare tours.
User Problem
✅ We have combined offers from different tour operators on one platform, giving users the opportunity to search and compare tours in one place. We have also added a "favorites" function so that the user can save tours for further comparison.
Solution
Home Screen
❌ Users find it difficult to navigate the platform due to the many filters and unnecessary information.
User Problem
✅ We optimized the interface, making it intuitive and minimalistic. Reduced the number of filters and focused on the parameters that are most important to users.
Solution
Payment Page
❌ A difficult booking process that discourages the user due to the many steps.
User Problem
✅ We have added designations of each booking step to the interface. This will help reduce user stress, as they will see the entire booking process step by step.
Solution
Information Architecture/User Flow
Destination
Blog
Listing Page
Description
Privacy Policy
Partnership
Blog Listing
Cart Page
Terms & Cond
Supplier Page
Blog Page
Payment
Contact Us
About Us
Content Pages
Home Page
Persona: Allan
Goal: Gain a deep understanding of the user's experience at every stage of their interaction with the app
Contact points
- Search engines
- Social networks
- Advertising banners on other sites
- Recommendations from friends or bloggers
- Tour operator website
- Tour search apps
- Email newsletters with offers
- Filters and search forms on the site
- Booking page on the platform
- Payment systems
- Confirmation via email or SMS
- Support chat if you have questions
- Email with tour details
- Mobile app to check status
- Help desk if you have questions
- Chatbot or guide
Goal
- Find a travel search platform where you can easily compare prices and offers.
- Find a suitable tour according to the parameters (price, dates, services).
- Book a tour and receive booking confirmation.
- Get information about tours and prepare for the trip.
- Mild anxiety: “I don’t know where to start, too many sites offer tours.”
- Frustration: “There are too many filters, it’s hard to know where to look for exactly what I need.”
- Relief: “I booked everything, now I’m waiting for confirmation, it seems like everything went well.”
- Confidence: “Everything is ready, all that’s left is the trip.”
Feeling
Actions
Research
Tour Search
Tour Booking
Pre-Travel
Customer Journey Map
Empathy Map
Sees
A complex interface with too many unnecessary options and filters.
Inconsistent pricing between advertised and actual costs.
Multiple websites and apps to browse in order to find the right tour.
Ads for “cheap” tours that turn out to be much more expensive during booking.
Pain Points
Does
Says
Unique Features
Single access to all offers on one platform. Integration with several tour operators allows users to see all possible options on one site, eliminating the need to compare offers on different platforms.
Tour comparison function. The ability to compare several tours by various parameters (price, conditions, reviews, included services) helps users make decisions faster.
Price transparency with full calculation of the final cost. The final cost of tours is displayed without hidden surcharges, which eliminates user mistrust and facilitates decision-making.
Pain Points
getyourguide.com
taketours.com
1.
The need to use multiple
sites to find the right tour
Users are frustrated with having to check multiple websites to compare prices and offers. They dislike switching between different platforms, learning new interfaces, and finding the best deals, making the tour search process tedious and inconvenient.
2.
Hidden fees
Many users complain that the prices shown on the website are not final, and additional taxes and hidden fees significantly increase the total cost.
3.
Complex navigation
Users struggle with platforms that have complex navigation, an overwhelming amount of unnecessary information, and non-intuitive design.
User Research
I conducted several interviews with users, asking them different questions.
How often do you use websites
to search and book tours?
I search for tours about two or three times a year, mostly for holidays or short trips. I usually use different platforms because I can’t find everything I need in one place.
What annoys you most when working with such sites?
Firstly, different websites have different designs, and you have to get used to a new interface every time. Secondly, often not all prices are immediately visible, and some websites require registration to book something.
What would you like to change during the tour booking process?
I would like everything to be more organized and intuitive. I would like to see the final price without hidden extra charges and for the selection process to be simpler and faster.
What do you think would improve your tour search experience?
I would like all the offers to be on one site with a convenient filter system and transparent prices. It would also be great if the site helped me choose based on my preferences.
The Problem
- Users face the problem of complex navigation and overloaded interfaces. They have to spend too much time searching for the necessary information, which causes a feeling of irritation and inconvenience, which leads to them not completing the booking and leaving the site.
- High cost of tours makes users doubt about the purchase. They want to find good deals, but the current prices may exceed their budget, which is why users go looking for cheaper options from competitors. This leads to cancellation of the booking and loss of customers for the platform.
- Users do not want to spend time and effort studying many sites in search of a tour. It is difficult for them to compare offers on different platforms, which makes the search and booking process tedious and ineffective.
48%
26%
No
Rather No
Yes
Rather Yes
160 responses
Do you find the Booking website
convenient and understandable?
* Subscription Renewal Attitudes Survey Result.
My role
As a Product Designer, I played a key role in every stage of the product development process—from generating ideas for the next big innovation to fine-tuning the final details just before launch.
In particular, my responsibilities included:
Collaborating with cross-functional teams to brainstorm and conceptualize new product ideas. Creating wireframes, prototypes, and high-fidelity designs for web and mobile interfaces.
Conducting user research and usability testing to inform design decisions. Iterating on designs based on feedback from stakeholders and users.
Applied Skills:
- Workshop Organization,
- Design Thinking Methodologies,
- User Interviews,
- User Journey Mapping,
- Creation of User Stories,
- Wireframing,
- Rapid Prototyping,
- Usability Testing,
- Visual Design Techniques.
Overview
Plan My Tripz this is a special service that simplifies the search and booking of tours, increasing the ease of use.
Mission: Help users easily find and book the best deals, making the travel planning process simple and enjoyable. My work was aimed at improving the user experience and optimizing conversions.
Time & Team
Product Designer
Jun 2024 - Nov 2024
1 Product Designer
1 Graphic Designers
1 Product Manager
2 Developers
Travel Marketplace
Website
Design Timeline
1st month
2nd month
3rd month
4th month
5th month
6th month
Understand
User Research, User Interview
Define
Empathy Map, Customer Journey Map
Ideate
User flow, Information Architecture
Design
Wireframe, Prototype
Test
Feedbacks, Future Concept